(Alt-Market)—Travel back in time to the year 2021 and you might find yourself in the middle of a bizarre debate over the virtues of “cancel culture”. At the time the political left was aggressively trying to secure long term power within the US through a multi-pronged psychological offensive – A war on the minds of the masses designed to force Americans into submission.
A big part of their strategy relied on the fundamentals of Cultural Marxism: The combination of Marxist mob tactics, artificial consensus and the exploitation of minority grievances as a vehicle for controlling speech. This was the rise of the “woke movement” to the halls of government.
The root of their power was not martial. In fact, the political left is weak and largely astroturf with minimal ability to project power in a physical way. If conservatives wanted to destroy them tomorrow the task would be relatively easy. We don’t because many of us still have hope that our problems can be solved through peaceful discourse.
What the leftists did have at their disposal was a massive institutional apparatus of government agencies, corporations, Big Tech and NGOs. The full might of the establishment cabal was on their side, which meant they had the means to enforce “cancel culture” and silence their ideological opponents.
I don’t think there has ever been a psychological war on a population that was more pervasive and tyrannical. Not since Mao’s Cultural Revolution in China has a citizenry been under such a siege by their own government. The fact that we survived this event, defeated the onslaught and actually grew a grassroots anti-woke movement without the use of social media forums is truly mind blowing.
Very few people today realize the level of victory that was achieved. We thwarted perhaps the largest 4th Generation “mind war” ever devised and we did it without any institutional access. We won by simple truth and word of mouth.
Another tool that the leftists and globalists used was the mobilization of illegal migrants, gays and minorities as a shield against criticism or counter-protest. If conservatives and moderates fought back with superior debate or our own protest groups, we were immediately accused of racism, xenophobia and homophobia. Merely presenting an opposing view to the progressive machine was considered an act of evil.
Large contingents within all of these groups were happy to go along with the agenda for numerous reasons. First and foremost, DEI allowed them to easily game the system. They could snatch up grants, subsidies, welfare, and leapfrog over more talented and more intelligent competitors in education and business simply because of their “marginalized status”.
Secondly, the system under progressives was two-tier; leftists activists, illegals and minorities were given preferential protection while breaking the law and causing chaos. Conservatives were labeled terrorists for any act of defiance. We were banned from the largest web platforms. Some of us were targeted by the online mob and lost our jobs. Others were “de-banked” and threatened with ostracism from the economy. Still others were imprisoned.
This imbalance of the law bred a culture of entitlement, especially within the LGBT cult and the black community. Illegal aliens were given carte blanche to enter the country and feed like parasites. Not only that, but they were treated like heroes coming to save the US from “population decline” and “labor shortages”.
They all participated in the game willfully and joyfully. They were ALL part of the problem. But, of course, none of them ever thought the party would end or that they might end up facing consequences for their behavior. They joined in the feeding frenzy without considering the inevitable clap-back.
The primary argument that leftists would often use to defend the application of cancel culture was that there was “no such thing as cancel culture”, only the righteous utilization of “consequence culture”. This was, of course, a misdirection. The word “consequence” suggests that a person deserves punishment for wrongdoing and that the leftists canceling him (or her) have the right to do so.
Cancel culture was never about justice or karma, it was about suppression of anyone who disagreed with the political left. A corrupt group of psychopathic people with no support from the majority is in no position to dole out consequences. They can dole out harassment and intimidation, but not justice.
In recent months, however, I think these people are finally beginning to understand what “consequence culture” really is and clearly they don’t like it. I touched on this issue when it come to Hollywood and liberal entertainment media in my article ‘Conservative Creators: Don’t Let The Liberal Entertainment Crisis Go To Waste’, but I wanted to expand on the idea of payback for the political left and what it will mean going forward.
For example, I have to admit I can’t help but laugh over the Stephen Colbert controversy and leftists crying about violations of “free speech”. Keep in mind that a multitude of journalists and celebrities were fired, banned from public platforms and silenced for not going along with the establishment narratives on covid, open borders, the 2020 election outcome, January 6th, etc.
Leftists celebrated when FOX was pressured to fire their biggest name, Tucker Carlson, over his skepticism of the 2020 election and the “insurrection” claims surrounding J6. Carlson was mostly correct in his positions, but that didn’t matter. The progressive view? “It’s a private company, they can fire whoever they want…”
Now they are raging over Stephen Colbert getting the boot and losing his time slot (it’s a sign that most leftist late night hosts are facing the chopping block). Never mind that the guy’s show was bleeding around $40 million per year and his audience in the coveted 18-34 age range was shrinking into oblivion. Never mind that Colbert was acting as a shameless shill for Big Pharma. Liberals demand that his show remain in place. They demand that he never face any consequences for selling out and acting as a propagandist instead of a comedian.
Too bad. He’s toast, and there’s nothing you can do about it. Welcome to REAL consequence culture.
Within the black community there is another form of accountability taking place. The BLM movement basked in their privileged status, rampaging through cities and doing as they pleased under the protective hand of Democratic governments. In the process they destroyed whatever social capital they had left and ended decades of “white guilt” in the span of a few years.
Now, white conservatives and moderates just don’t care anymore. We don’t care about being called racist. We’re not interested in the supposed trespasses of previous generations. We’re NEVER going to pay reparations (you’re never going to see a dime), and we’re not going to tolerate ghetto behavior in shared public spaces any longer.
The term “black fatigue” has gone viral in the past month for a reason: White people are done with passively accepting bad behavior from a certain subset of blacks (many black Americans are also tired of ghetto culture and want it to end). The magical accusation of “racism” holds no power over us anymore.
Interestingly, we’re seeing this change culminating across the board, even in the corporate world. We see cruise lines banning typical ghetto habits on their ships. We see retailers abandoning predominantly black neighborhoods because of unfettered crime. We see DEI being dumped in hiring and blacks (and women) say they are being overtly affected. Well, this is what happens when you spend the last several years acting increasingly more unhinged, entitled and violent.
You were protected by a liberal narrative of historical shame, but that’s dying out. Which means people are going to start expecting you to display manners and self control. Otherwise, there will (finally) be consequences.
Illegal migrants might be the most entitled group of all. I can’t fathom a bunch of Americans entering another country illegally and then demanding access to their jobs market and welfare programs while also carrying around Americans flags in protest and asserting that they have no intention of assimilating. They would be shot in the streets in most places and no one would tolerate them.
The same standards are being enacted in the US after years of open borders. The illegals are outraged…and no one cares. There is some moderate empathy for agricultural workers, but they represent a tiny minority among the tens-of-millions of alien migrants that have invaded the US. And honestly, I really don’t care if they sweep up the farm workers, either.
America needs an immigration reset, at least for the next decade so that we can figure out what the hell happened and repair the damage done to our job markets, housing markets and wages. The media publishes sob stories regularly about illegal immigrants living within the US for 20 years or more that are suddenly facing deportation. Meaning, we’re supposed to care more about illegals that broke the law for 20 years compared to illegals that broke the law for 20 days?
No, consequences must be handed down and no one gets a pass. Not anymore.
I was also greatly amused by the recent interview with a slobbering, raving and classless Hunter Biden. Let’s not forget that Joe Biden was probably mentally vacant for a much of his presidency and ostensibly Jill Biden and Hunter were running things with their advisors behind the scenes. Is it any wonder that America was falling apart? We had a degenerate crackhead and his psychopath mommy at the helm.
The moron STILL acts as if he could officially be president one day. But if it is proven that Joe Biden was mentally incompetent during his term and most of his pardon signatures were forged by aids without his cognitive understanding, then ole’ Hunter is in for some legal consequences of his own. In the meantime, the fact that the family has fallen from grace and Hunter is a national laughing stock is enough.
When I witness the wide-eyed astonishment of these people as they finally face punishment, I think of the legacy of the western world. I think of the generations of good men that worked tirelessly to institute a sense of order, principle and the conventions necessary for our society to succeed. I am reminded, time and time again, how difficult is it to create a thing vs. how easy it is to destroy a thing. I’m reminded that our forefathers never would have put up with this shit.
In the end, civilization cannot survive and thrive unless consequences are exacted upon people who deserve them. I believe we are entering a new epoch when any person or any group, no matter their purported circumstances, will face automatic retribution for seeking to tear down the west. This is the way things used to be, and deconstructionists had best prepare themselves for the returning swing of the pendulum.
If you would like to support the work that Alt-Market does while also receiving content on advanced tactics for defeating the globalist agenda, subscribe to our exclusive newsletter The Wild Bunch Dispatch. Learn more about it HERE.
JD’s manually curated links for God-fearing MAGA patriots
Safeguarding Your American Dream: Discover the Power of America First Healthcare
In today’s economy, healthcare costs remain one of the biggest threats to financial stability and family security. Americans work hard to build a better life, yet rising medical expenses can quickly erode savings, force tough trade-offs, and even push families toward debt or bankruptcy. Medical bills continue to rank as the leading cause of personal bankruptcy in the United States, with millions facing underinsurance or unexpected out-of-pocket burdens that no one plans for. Many turn to government-run marketplace plans under the Affordable Care Act, hoping for relief, only to discover that what appears affordable on paper often delivers higher long-term costs, limited real protection, and coverage that may not align with personal values or family needs.
America First Healthcare stands out as a private insurance agency dedicated to helping conservatives and families secure better coverage and better rates through customized, values-aligned options. By conducting free insurance reviews, the agency uncovers hidden gaps in existing policies and connects clients with private alternatives that emphasize personal responsibility, small-government principles, and genuine affordability—often delivering up to 20% savings while providing stronger protection for the American Dream.
The allure of marketplace plans is easy to understand: open enrollment periods, premium tax credits for many households, and the promise of “comprehensive” benefits mandated by law. Yet recent data reveals a different reality, especially after the expiration of enhanced premium subsidies at the end of 2025. Enrollment for 2026 dropped by more than one million people compared to the prior year, with many shifting to lower-tier bronze plans to keep monthly premiums manageable.
These plans feature significantly higher deductibles—averaging around $7,500 nationally—and greater cost-sharing requirements. Families who once paid modest amounts after subsidies now face average premium increases of $65 or more per month, even as they accept plans that leave them responsible for thousands in upfront costs before meaningful coverage kicks in.
High deductibles create a dangerous barrier to care. Studies show that people in such plans are less likely to seek timely treatment for chronic conditions, attend preventive screenings, or fill necessary prescriptions. A seemingly minor illness or injury can balloon into major expenses when patients delay care until problems worsen. For a family of four, a single hospitalization, cancer diagnosis, or unexpected surgery can easily exceed the deductible, triggering coinsurance and out-of-pocket maximums that still leave substantial bills. One recent analysis noted that some proposed changes could push family deductibles toward $31,000 in future years, further exposing households to financial risk.
Beyond the numbers, marketplace plans often carry structural limitations. Coverage for certain critical services may include waiting periods or narrower networks that restrict access to preferred doctors and specialists. Preventive care is required to be covered without cost-sharing, but everything else—lab work, imaging, specialist visits, or ongoing treatment—typically waits until the deductible is met. This reactive model contrasts sharply with the proactive, holistic approach many families prefer, especially those focused on wellness, early intervention, and maintaining health to enjoy life rather than merely reacting to illness.
Values alignment represents another growing concern. Government-influenced plans operate within a framework shaped by federal mandates and political priorities that may not reflect conservative principles of limited government, personal freedom, and ethical stewardship. Families who want to direct their healthcare dollars toward providers and benefits that honor traditional values sometimes find marketplace options feel misaligned, forcing a compromise between affordability and conviction.
Private alternatives, by contrast, offer year-round flexibility without the restrictions of open enrollment windows. Independent agents can shop across a wider range of carriers to design plans tailored to specific family needs—whether that means lower deductibles for frequent medical users, broader provider networks, or add-ons that support wellness and preventive services from day one. Clients frequently report more stable premiums that do not automatically escalate each year, along with genuine cost savings once the full picture of deductibles, copays, and coverage depth is considered.
Take the experience of real families who made the switch. Amanda C. shared that her new plan felt “way better” than what she had through the marketplace. Johnny Y. noted his previous coverage kept increasing annually until he found a more stable private option. Sofia S. expressed delight with her plan and began recommending it to others. These stories echo a common theme: when families move beyond one-size-fits-all government marketplaces, they often discover customized protection that better safeguards both health and finances.
Founder Jordan Sarmiento’s own journey underscores the stakes. In 2021, a six-day hospitalization generated a $95,000 bill. Under a well-structured private “Conservative Care Coverage” plan, his out-of-pocket responsibility would have been just $500. That stark difference illustrates how thoughtful planning and private options can prevent a medical event from becoming a financial catastrophe.
Practical steps exist for anyone questioning their current coverage. Start with a no-obligation review of your existing policy to identify gaps—high deductibles, limited critical-care benefits, or escalating premiums. Compare total projected costs (premiums plus potential out-of-pocket expenses) rather than monthly premiums alone. Consider family health history, anticipated needs, and lifestyle priorities. Private agencies can present side-by-side options that include stronger wellness incentives, broader access, and plans built on shared values of self-reliance and freedom.
In an era when healthcare inflation continues to outpace general cost-of-living increases, relying solely on marketplace solutions carries growing risk. Families who proactively explore private alternatives frequently achieve meaningful savings while gaining peace of mind that their coverage truly works when needed most.
America First Healthcare makes this exploration straightforward through its free review process. Families and individuals receive personalized guidance to close coverage holes, reduce unnecessary expenses, and secure plans that align with conservative principles—protecting wallets, health, and the American Dream without government overreach. Many who complete a review discover they can enjoy better benefits for less, often saving up to 20% while gaining the customization and stability that marketplace plans struggle to deliver.
Ultimately, protecting your family’s future requires looking beyond the marketing of “affordable” government options. By understanding the long-term costs hidden in high deductibles, shifting coverage tiers, and values mismatches, Americans can make empowered choices. Private, values-driven insurance offers a smarter path—one that rewards diligence, supports wellness, and delivers real security. For those ready to move beyond the limitations of traditional marketplace plans, a simple review can reveal options designed to serve families, not bureaucracies. The American Dream thrives when individuals and families retain control over their healthcare decisions, and thoughtful private coverage plays a vital role in making that possible.